Connecting Chinese manufacturing with global consumers

Wuye Consulting is a marketing consultancy focused on full-service brand globalization. Founded in 2019, we are headquartered at the HKU Youth Sci-Tech Innovation College in Qianhai, Shenzhen, with a US branch. We deliver one-stop overseas expansion from strategy through execution, with two core service lines: full-service brand expansion marketing and short-video ecosystem services.

Three differences. First, a distributed China-Europe-US team: Shenzhen HQ owns strategy and execution coordination while local European and American teams handle localized content and creator relationships, so both markets are genuinely understood. Second, full-chain service — one team owns everything from market research to operations optimization, with no fragmentation and no finger-pointing. Third, exclusive platform resources such as Facebook / Instagram nicotine-category advertising authorization.

The Shenzhen team handles market research, positioning, brand identity, media strategy, data analysis and program management. The US team handles localized content creation, creator sourcing, local media relations and on-the-ground event execution. Both work in tandem so the strategy matches brand intent while fitting the cultural context of the target market.