Engagement Models

Four models spanning lightweight advisory to deep partnership. All quotes cover service fees only — media spend and third-party costs are billed separately.

Engagement Models

Four ways to work with us

From lightweight advisory to deep partnership — whether you are validating a market or filling capability gaps in an existing team, there is a model that fits.

Advisory Retainer

From RMB 30,000 / month

Monthly fee covering strategic advisory and execution guidance, with regular reviews and shared dashboards.

For brands with in-house teams needing guidance

Get in touch

Project-based

Custom quote

Defined deliverables and milestones for one-off or phased engagements, with fully transparent progress.

For projects with clearly scoped needs

Get in touch

Investment / JV

Negotiated

Resource and capital contribution with profit sharing — deeply aligned growth and maximum strategic synergy.

For high-potential overseas projects

Get in touch
How to choose

What fits your stage

Stage 1

Just starting, validating

Recommended: project-based. Validate demand and working chemistry with a tightly scoped short engagement.

Stage 2

Team exists, direction missing

Recommended: advisory retainer. Monthly fee for strategic guidance and execution reviews while your team executes.

Stage 3

Going all in, need results

Recommended: full management. Annual framework with a dedicated team owning the entire chain.

Stage 4

High potential, need speed

Recommended: investment / JV. Resource and capital contribution with profit sharing for validated products ready to scale.

FAQ

FAQ on engagement and pricing

Did not find your answer? Email us or reach out on WeChat.

hello@wuyeco.com
What engagement models and pricing do you offer?

Wuye Consulting offers four engagement models: Advisory Retainer (from RMB 30,000/month, for brands with in-house teams needing guidance), Project-based (custom quote with defined deliverables and milestones), Full Management (from RMB 600,000, annual framework with a dedicated team owning the full chain), and Investment / Joint Venture (negotiated, resource plus capital, for high-potential overseas projects).

Which engagement model should we start with?

If you are still validating whether the overseas market works, start project-based — use a tightly scoped engagement (one crowdfunding launch, one influencer campaign) to test chemistry and results before committing to full management. If you already have an overseas team but lack direction, the advisory retainer offers the best value.

Does the quote include ad spend?

No. Our quotes cover service fees only. Media budget is paid directly by the client to Meta, Google, TikTok and similar platforms, or we top up accounts on your behalf with full transparency on spend. Influencer fees, creator payments and trade show build costs are billed separately as third-party costs.

How does the investment / joint venture model work?

For high-potential overseas projects, we can participate through our two platforms — Shenzhen Huanhai Capital and CASTYNG LLC in the US — contributing resources (service investment) plus capital in exchange for equity, with profit sharing to align incentives. Specific ratios and terms are negotiable, and the model suits teams whose product is validated and needs to scale fast.

How soon do we see results?

It depends on your starting point and business type. Paid media projects usually complete cold-start testing and find product-market fit within 2–4 weeks. Short-video and influencer programs typically need 1–3 months to build momentum. Brand building and organic SEO from zero take 3–6 months before the compounding becomes visible. We set staged, measurable targets at proposal stage.

Ready to take your brand global?

Tell us your product, target market and where you are today. We will reply within one business day with initial thinking and recommendations.

Contact us
Email hello@wuyeco.com Talk to us