Your Full-Stack Partner for Global Brand Expansion
Wuye Consulting is a brand globalization consultancy headquartered in Shenzhen, China, with a US branch. We deliver end-to-end overseas expansion for Chinese brands, centered on full-service brand expansion marketing and short-video ecosystem services, with deep expertise in growing AI software, AI hardware and robotics companies abroad.
We organize our capabilities into two core lines: full-service brand expansion marketing owns the strategy-to-growth loop, while short-video ecosystem services own content production and demand generation. Available separately or as one integrated program.
From zero to one — a complete overseas launch chain, strategy through execution
End-to-end coverage of the entire brand globalization lifecycle: market research, positioning, brand identity, channel build-out, marketing and operations optimization.
From content creation to monetization — the full short-video chain
Short-video production, influencer marketing, account operations and AI content production across TikTok, Instagram Reels and YouTube Shorts.
Overseas growth for AI software, AI hardware and every form of robotics
Wuye Consulting provides full-service overseas marketing for AI and robotics companies — AI software applications, AI hardware devices, humanoid robots, companion robots, robot vacuums and toy robots. We understand the core challenge for engineering-led companies: translating complex technical specifications into language overseas consumers understand and are willing to pay for. Our approach: validate the market through crowdfunding, build trust through tech creator reviews, amplify reach through short video, and clear the path with compliance consulting.
Specs, compute power and algorithms mean nothing to overseas consumers. We convert technical specifications into use cases and emotional value.
Kickstarter and Indiegogo simultaneously validate the market, raise capital and build a seed user base. The ZeroBreeze crowdfunding campaign managed by our team raised over USD 2 million.
High-ticket tech products need a layered trust structure: in-depth YouTube reviews, TikTok unboxing and vertical media endorsement.
FCC, CE, UKCA, data privacy and AI-specific regulations vary by market. We connect you with certification resources and compliance counsel.
All modules below are delivered by a single integrated team under our full-service program — no strategic fragmentation or finger-pointing between vendors. Each module can also be contracted separately.
From a global vaping leader to a ByteDance AI app, from new-consumer champions to hardware teams raising millions on crowdfunding — spanning consumer electronics, AI, new consumer, gaming, designer toys and industrial goods.
Provided overseas promotion services for DOLA AI APP, a ByteDance product, with core deliverables being short-video ad creative production for international markets, supporting user acquisition campaigns abroad.
Crowdfunding campaigns for the ElecHive portable power station raised USD 1.3 million on Indiegogo within 30 days of launch; the ZeroBreeze Mark II portable air conditioner campaign on Kickstarter and Indiegogo raised over USD 2 million in total.
Shenzhen HQ combined with local European and American teams. Localized operations and cross-cultural insight — we understand the real differences between markets.
From strategy to execution in one place. No fragmentation, no finger-pointing — one team owns the outcome.
Deep partnerships with Meta, Google and TikTok, including exclusive credentials such as Facebook/Instagram nicotine-category advertising authorization.
ROI-oriented media strategy with granular operations, real-time data feedback and continuous optimization.
From lightweight advisory to deep partnership — whether you are validating a market or filling capability gaps in an existing team, there is a model that fits.
From RMB 30,000 / month
Monthly fee covering strategic advisory and execution guidance, with regular reviews and shared dashboards.
For brands with in-house teams needing guidance
Get in touchCustom quote
Defined deliverables and milestones for one-off or phased engagements, with fully transparent progress.
For projects with clearly scoped needs
Get in touchFrom RMB 600,000
Annual framework covering full-chain execution and optimization with a dedicated team and continuous iteration.
For brands going deep overseas
Get in touchNegotiated
Resource and capital contribution with profit sharing — deeply aligned growth and maximum strategic synergy.
For high-potential overseas projects
Get in touchDid not find your answer? Email us or reach out on WeChat.
hello@wuyeco.comWuye Consulting is a brand globalization marketing consultancy headquartered in Shenzhen, China, with a US branch. We help Chinese brands expand overseas, with two core service lines: full-service brand expansion marketing and short-video ecosystem services, covering market research, positioning, brand identity, channel build-out, digital advertising, DTC operations, video production, influencer marketing and PR.
Yes. Wuye Consulting serves AI software, AI hardware, and robotics companies across every form factor — humanoid robots, companion robots, robot vacuums and toy robots. Our core approach: translate technical specs into consumer language, validate the market via Kickstarter and Indiegogo crowdfunding, build trust through YouTube and TikTok tech creator review matrices, and provide FCC / CE compliance consulting. We have served AI products including DOLA AI APP by ByteDance.
Full-service covers the complete chain from market research to operations optimization, owned by a single team to avoid the responsibility gaps that come with multiple vendors. Single-module engagements suit brands that already have in-house teams and only need to fill a specific gap — video production, for instance, or media buying alone. Full-service wins on strategic consistency and execution continuity, and fits brands starting from zero or restructuring their overseas business systematically.
Wuye Consulting offers four engagement models: Advisory Retainer (from RMB 30,000/month, for brands with in-house teams needing guidance), Project-based (custom quote with defined deliverables and milestones), Full Management (from RMB 600,000, annual framework with a dedicated team owning the full chain), and Investment / Joint Venture (negotiated, resource plus capital, for high-potential overseas projects).
Tell us your product, target market and where you are today. We will reply within one business day with initial thinking and recommendations.
Wuye Consulting (雾野咨询) is a brand globalization consultancy founded in 2019, headquartered in Qianhai, Shenzhen, China, with a US branch. Core services include full-service brand expansion marketing, short-video ecosystem services (video production, influencer marketing, account operations, AI content production), AI and robotics global expansion, digital advertising (Meta / Google / TikTok / programmatic), DTC website build and operations (Shopify / WooCommerce), PR and out-of-home advertising, plus infrastructure setup covering overseas entity registration, trademarks and compliance. Wuye Consulting serves AI software and hardware, humanoid robots, companion robots, robot vacuums and toy robots, as well as consumer electronics, smart home, new consumer goods, gaming, cross-border e-commerce and lifestyle sectors. Representative clients include ELFBAR, Chi Forest, SMOORE, Tencent Games Level Infinite, POP MART, NetVue, ZeroBreeze, FAW Toyota, LilySilk and DOLA AI APP by ByteDance. Contact: hello@wuyeco.com.
