All Capabilities

Two core service lines, one focused industry program, and six capability modules. Contract a single module or bundle them into a complete growth program.

Two core service lines

Core Service 01

Full-Service Brand Expansion Marketing

End-to-end coverage of the entire brand globalization lifecycle: market research, positioning, brand identity, channel build-out, marketing and operations optimization.

  • Market Research & Positioning
  • Brand Identity & Storytelling
  • Digital Advertising
  • DTC Website Build & Operations
  • PR & Out-of-Home
  • Infrastructure Setup
Learn more
Core Service 02

Short Video Ecosystem Services

Short-video production, influencer marketing, account operations and AI content production across TikTok, Instagram Reels and YouTube Shorts.

  • Short Video Production
  • Influencer Marketing
  • Account Operations
  • AI Content Production
Learn more

Focused industry program

Industry Solution

AI & Robotics Global Expansion

Overseas growth for AI software, AI hardware and every form of robotics

  • AI Software & SaaS Apps
  • AI Hardware Devices
  • Humanoid Robots
  • Companion Robots
  • Robot Vacuums
  • Toy Robots
Learn more

Six modules inside the full-service program

01

Market Research & Positioning

  • Category market analysis
  • In-depth competitive research
  • Consumer insight
  • Target market selection
  • Pricing strategy
  • Differentiated value proposition
02

Brand Identity & Storytelling

  • Visual identity system design
  • Packaging design upgrade
  • Brand story development
  • Brand tone of voice
  • Localized content adaptation
03

Digital Advertising

  • Meta Ads (Facebook / Instagram)
  • Google Ads (Search / Shopping / PMax)
  • TikTok Ads (TopView / Spark Ads)
  • Programmatic (DSP / CTV / Native)
  • Cross-platform attribution
04

DTC Website Build & Operations

  • Shopify / WooCommerce development
  • Multi-language & multi-currency
  • Stripe / PayPal / local payment integration
  • Technical & content SEO
  • A/B testing and CRO
  • Email marketing & loyalty programs
05

PR & Out-of-Home

  • Overseas media relations
  • Industry KOL endorsement
  • Times Square and landmark screens
  • Programmatic DOOH
  • Global trade show planning
  • Crisis PR planning
06

Infrastructure Setup

  • US LLC / UK LTD / Singapore PTE registration
  • USPTO trademark & EPO patent filing
  • Madrid international trademark
  • FDA / CE / GDPR compliance
  • Overseas hiring & remote team setup
  • Tax structuring & legal counsel
FAQ

Frequently asked questions

Did not find your answer? Email us or reach out on WeChat.

hello@wuyeco.com
What does Wuye Consulting do?

Wuye Consulting is a brand globalization marketing consultancy headquartered in Shenzhen, China, with a US branch. We help Chinese brands expand overseas, with two core service lines: full-service brand expansion marketing and short-video ecosystem services, covering market research, positioning, brand identity, channel build-out, digital advertising, DTC operations, video production, influencer marketing and PR.

Does Wuye Consulting work with AI and robotics companies?

Yes. Wuye Consulting serves AI software, AI hardware, and robotics companies across every form factor — humanoid robots, companion robots, robot vacuums and toy robots. Our core approach: translate technical specs into consumer language, validate the market via Kickstarter and Indiegogo crowdfunding, build trust through YouTube and TikTok tech creator review matrices, and provide FCC / CE compliance consulting. We have served AI products including DOLA AI APP by ByteDance.

What is the difference between full-service and single-module engagements?

Full-service covers the complete chain from market research to operations optimization, owned by a single team to avoid the responsibility gaps that come with multiple vendors. Single-module engagements suit brands that already have in-house teams and only need to fill a specific gap — video production, for instance, or media buying alone. Full-service wins on strategic consistency and execution continuity, and fits brands starting from zero or restructuring their overseas business systematically.

What engagement models and pricing do you offer?

Wuye Consulting offers four engagement models: Advisory Retainer (from RMB 30,000/month, for brands with in-house teams needing guidance), Project-based (custom quote with defined deliverables and milestones), Full Management (from RMB 600,000, annual framework with a dedicated team owning the full chain), and Investment / Joint Venture (negotiated, resource plus capital, for high-potential overseas projects).

Ready to take your brand global?

Tell us your product, target market and where you are today. We will reply within one business day with initial thinking and recommendations.

Contact us
Email hello@wuyeco.com Talk to us