Market Research & Positioning
- Category market analysis
- In-depth competitive research
- Consumer insight
- Target market selection
- Pricing strategy
- Differentiated value proposition
Core Service 01
Full-Service Brand Expansion Marketing
From zero to one — a complete overseas launch chain, strategy through execution
Wuye Consulting's full-service brand expansion offering provides one-stop solutions for Chinese brands entering or scaling in overseas markets. We start with category analysis, competitive research and consumer insight, then establish differentiated positioning and pricing strategy, and build brand identity and storytelling that resonate in the target market. From there we handle DTC site development, marketplace onboarding, distribution network build-out, and payment/logistics integration — then drive scale through digital advertising, social content operations, influencer marketing and PR, closing the loop with data-led conversion and retention optimization.
What we actually do
Brand Identity & Storytelling
- Visual identity system design
- Packaging design upgrade
- Brand story development
- Brand tone of voice
- Localized content adaptation
Digital Advertising
- Meta Ads (Facebook / Instagram)
- Google Ads (Search / Shopping / PMax)
- TikTok Ads (TopView / Spark Ads)
- Programmatic (DSP / CTV / Native)
- Cross-platform attribution
DTC Website Build & Operations
- Shopify / WooCommerce development
- Multi-language & multi-currency
- Stripe / PayPal / local payment integration
- Technical & content SEO
- A/B testing and CRO
- Email marketing & loyalty programs
PR & Out-of-Home
- Overseas media relations
- Industry KOL endorsement
- Times Square and landmark screens
- Programmatic DOOH
- Global trade show planning
- Crisis PR planning
Infrastructure Setup
- US LLC / UK LTD / Singapore PTE registration
- USPTO trademark & EPO patent filing
- Madrid international trademark
- FDA / CE / GDPR compliance
- Overseas hiring & remote team setup
- Tax structuring & legal counsel
How we work
- 01
Diagnosis
Category analysis, competitor research, entry assessment
- 02
Positioning
Core positioning, target market, pricing
- 03
Brand Build
Identity system, story, tone of voice
- 04
Channels
DTC site, marketplace, payments & logistics
- 05
Marketing
Ads, content, influencers, PR
- 06
Optimization
Analytics, CRO, continuous iteration
Results from this service
Questions about this service
What exactly is included in the full-service brand expansion engagement?
Six capability modules: market research and positioning; brand identity and storytelling; digital advertising (Meta / Google / TikTok / programmatic); DTC website build and operations (Shopify / WooCommerce); PR and out-of-home (PR / OOH / DOOH / trade shows); and infrastructure setup consulting (overseas entity registration, trademarks and patents, compliance, overseas hiring). All modules are delivered by one coordinated Wuye team.
How long does a full-service engagement typically run?
It depends on scope. A complete zero-to-one program usually runs 6–12 months, with the first 2–3 months covering strategy and infrastructure, followed by an optimization phase for media and operations. If the brand already has a foundation, we can run a focused 3–6 month acceleration project on specific stages.
Which stage of brand is the right fit for a full-service engagement?
Two profiles fit best: brands planning to go overseas without in-house experience or team, who need the whole system built from zero; and brands already overseas but stalled, who need a systematic reset of positioning and channels. If you already have a mature overseas team and only need one capability filled, a project-based engagement is more efficient.
Which industries does Wuye Consulting serve?
We serve AI software and hardware; robotics categories including humanoid robots, companion robots, robot vacuums and toy robots; plus consumer electronics, smart home, new consumer goods, gaming and entertainment, cross-border e-commerce, and fashion and lifestyle. AI and robotics are our priority verticals.
Ready to take your brand global?
Tell us your product, target market and where you are today. We will reply within one business day with initial thinking and recommendations.